Framed Management

Tongue-in-Cheek (somewhat)

This is a look at using spreadsheets to track modern-day writing projects and revenue. Although this management technique is often poked fun at, it is often found in places that would surprise the average writer. Most Web sites are organized in frames (whether obvious or not, YouTube is the latest to competently use frames), tabbed browsers are a form of framed information organization, as are nonfiction books, DVDs, physical world filing cabinets and many other media and general office items found in daily life:

N e w S e l f - P u b l i s h i n g D y n a m i c s

Freelance

Text

Web Site Populated with Ad Code

Direct

Revenue

Indirect

Revenue

E.g., The Edocster Project comprised (thus far) of three chapters: Channeling, The Great Multipliers and Home Computer Security.

Web site populated with Amazon Associates or similar

affiliate marketing advertisements. Hyperlinks with special code act in a manner similar to that of paper media advertising codes to track sales.

Amazon provides freelance revenue directly to writers for words written at

Digital Text Platform, similar to the royalty process associated with nonfiction book publishing.

Hyperlinks included in Digital Text Platform text return readers to main Web site.

O l d S e l f - P u b l i s h i n g D y n a m i c s

Book Promotion "Advertisement"

Freelance Text

Direct Revenue

Indirect Revenue

Arrange for thinly veiled advertisements in the form of human interest newspaper stories that detail your publishing efforts.

Invest a few thousand dollars to self-publish nonfiction books.

From book sales.

None.

Essentially, publishing industry dynamics have changed to the point that authors may innovate more easily while promoting their work.

Discuss

edocster