Call it what you may, Amazon's new Kindle is a quantum leap for writers. The short and long of it ... write at Amazon's Digital Text Platform ... read it at Kindle.
Whether they realize it or not, Amazon has essentially consolidated freelance article writing with nonfiction book publishing: Writers no longer have to spend time crafting query letters or lengthy book proposals, respectively, to be published. They just go to Digital Text Platform to write directly to Kindle.
Amazon was the first to channel the world's book sales through one virtual cash register. Now, they're the first to channel the world's books through one virtual format (via BookSurge and Kindle).
So, anyway. Who's writing at Kindle? Essentially, everybody ...
F a m o u s S a y i n g
Nothing in the world can take the place of persistence. Talent will not—nothing is more common than unsuccessful men with talent. Genius will not—unrewarded genius is almost a proverb. Education will not—the world is full of educated derelicts. Persistence and determination alone are omnipotent.
— Calvin Coolidge, 1872–1933